Zhen Jiu, our flagship brand, primarily targets sauce aroma baijiu lovers who crave for premium, quality sauce aroma baijiu products. Zhen Jiu has gradually optimized the recipes of its products to create iconic tastes appealing to consumers across China. We enjoyed tremendous success in making blockbuster sauce aroma baijiu products, including Zhen 30 Series and Zhen 15 Series which achieved great market acceptance and international recognition. Leveraging the broad recognition of our blockbuster products, we developed product series to better familiarize consumers with the high quality and distinctive features of our products and to increase market acceptance.
At Zhen Jiu, we focus on making premium sauce aroma baijiu products. Sauce aroma baijiu is a fragrant distilled sorghum liquor named for a hint of umami flavors commonly found in the flavor of soy sauce – it is a mellow liquor, with a layered taste of herbs and fermented beans, and a long aftertaste. While experiencing rising popularity among consumers, sauce aroma baijiu, especially that of top quality, has been in scarcity within China’s baijiu market due to its uniqueness, and high quality requirements for baijiumaking process and ecological environments.
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